A Practical, Free AI Training Course That Helps You Build Custom Assistants for Marketing, Campaigns, and Content
Have you ever wished you had a personal assistant who could write emails, build campaigns, draft landing pages, and align perfectly with your brand voice? What if that assistant was always available, instantly scalable, and trained to understand your business?
That’s exactly what you’ll get in our free AI course, Master ChatGPT: Build AI Assistants That Know Your Business. This hands-on, example-driven course teaches you how to create a custom GPT assistant that writes, thinks, and responds like you. Whether you’re a founder, marketer, or tech-savvy operator, this course delivers a repeatable system for using generative AI to get real work done, starting today.
Module 1: Orientation and Expectations – Start Your AI Training Journey
We kick things off by setting expectations and getting clear about what this course is (and isn’t). You won’t get a lecture on the history of artificial intelligence. Instead, we dive straight into doing. You’ll see how GPTs work, what you’ll need to succeed, and how this course will help you build something useful, an AI assistant that understands your product, audience, and tone.
You’ll meet AnyQuest, the example company we use throughout the course, and get access to all templates and prompts to follow along or customize for your business.
Module 2: A Hands-On Tour of ChatGPT – Your First Step into AI Classes
In this module, we get familiar with ChatGPT itself. You’ll explore how to use the interface, what types of output it can produce, and how to validate what it gives you. You’ll learn how to navigate tools like web search, file upload, image generation, and more.
Think of this as your AI sandbox. You’ll start seeing just how much ChatGPT can help you when you know how to guide it.
Module 3: Go-To-Market Foundations – Set the Stage for Artificial Intelligence Classes That Deliver Results
Before your GPT can help you go to market, it needs context. In Module 3, you’ll provide foundational information like what your business does, who it serves, and why it matters. This is where we input the Minimum Viable Company Brief and start teaching your GPT the language of your business.
“Garbage in, garbage out” applies to AI too. You’ll learn how to give it quality input so you can get strategic, useful output.
Module 4: Ideal Customer Profiles and Personas – Make Your AI Free Course Customer-Aware
Great marketing starts with knowing your audience. In this module, we’ll build ideal customer profiles (ICPs) and define key personas involved in the sales cycle: the champion, decision-maker, and skeptic.
You’ll use prompt chains to build personas that matter, so your AI assistant understands how to write for each buyer type. From objections to pain points, your GPT will learn how to speak their language.
Module 5: Define Your Writing Style – Humanize Your AI With This Artificial Intelligence Course
AI often sounds robotic unless you teach it better. Module 5 is where we define your tone, voice, and writing style. You’ll create a brand voice guide and train your GPT to sound confident, insightful, and on-brand.
You’ll also learn how to spot “AI tells” (like filler, buzzwords, or odd enthusiasm) and coach the GPT to write like you.
Module 6: Build Your Custom GPT – The Core of This AI Training Program
Now the fun begins. In Module 6, you’ll build your custom GPT from scratch using ChatGPT’s “My GPTs” interface. You’ll configure instructions, upload knowledge files, and make sure it’s equipped to serve your real business needs.
We show you how to use this assistant to generate content that reflects your messaging, aligns with your ICP, and stays on voice all with just a prompt.
Module 7: Messaging Frameworks – Give Your Assistant Strategic Firepower
Here, we pick and apply a messaging framework (like Challenger or Jobs-to-Be-Done) to shape your narrative. You’ll create value propositions, core messaging pillars, elevator pitches, and more.
By the end of this module, your GPT will know what to write and how to persuade.
Module 8: Campaign Architecture – Turn Messaging Into Marketing with AI Classes
Messaging is great, but it needs a home. In Module 8, you’ll build a full campaign brief, define a theme, and choose the right channels. Then you’ll generate a landing page outline that’s aligned with your personas, campaign message, and CTA.
You’ll see how to prompt your GPT to write full landing page copy and even wireframe the layout, creating a high-converting asset in minutes.
Module 9: Email Outreach – Teach Your Assistant to Nurture Leads Like a Pro
This module focuses on email sequences. You’ll use your GPT to write multi-step outreach flows: warm intros, follow-ups with new insights, and respectful close-the-loop emails.
Everything is informed by your campaign message and focused on your personas, the kind of buyers who are actively looking for your product.
Module 10: Paid Ads and PPC – Write Copy for Google and LinkedIn With Artificial Intelligence Classes
Writing ads is tough, and annoying if you do it by hand. Module 10 teaches you how to generate Google and LinkedIn ad copy with platform-specific constraints and A/B test variations.
You’ll learn how to build ads that are pain-point focused, benefit-driven, or urgency-based, plus calls to action that actually get clicks.
Module 11: Wrap-Up and Next Steps – Build More, Iterate Faster, and Keep Improving
You made it! In the final module, you’ll reflect on what you built and see how you can use your assistant beyond the course. You’ll get downloadable prompts, templates, and all the campaign assets we created.
You’ll also learn where to go next: build assistants for other workflows, deepen your marketing stack, or explore new use cases.
Why This AI Free Course Stands Out
This is not another fluffy AI class. It’s practical. It’s fast. It’s built for people who want results, not theory. In just a couple of hours, you’ll go from “AI curious” to “AI capable,” with a ready-to-go assistant that works for your business—not just a hypothetical one.
And yes, it’s completely free.
Ready to build your own AI assistant?
Start today with Master ChatGPT: Build AI Assistants That Know Your Business.
Enroll now and get instant access to the course and downloadable assets.
